A recent report the NPD Group analyzed the video game market and shared seven reasons why it will continue to grow and experience success.
Firstly, the economy is improving, meaning consumers will be more apt to spend on luxuries, such as games in the future. Furthermore, spending on mobile technologies, such as smartphones and tablet computers, which feature games, show no signs of slowing down.
Next, the digital distribution of games through social networks has shown increased rates, with 17 percent of the U.S. population and 33 percent of hardcore gamers now playing games on these networks. Another important point involves access to high-speed internet. With more consumers now having access to high-speed broadband, downloads, online gaming and other venues are as popular as ever. Nearly 71 percent of all Americans currently have high-speed access.
Another reason involves the new world of motion control adoption, such Microsoft's Kinect and Sony's Move, which, as long as the technology stays current, will draw intrigued consumers. Furthermore regarding technology, stereoscopic 3D gaming will soon be available through Nintendo's 3DS, which will allow for glass-free 3D technology.
Lastly, the spending on games through other avenues, such as advergaming and promotional referrals or offers, has increased, allowing more players to experience games without having to pay.
With these seven truths, gamers should have nothing to fear regarding their video games or high-tech viewing connections, such as HDTVs, high-definition computers or HDMI projectors.
Despite Activision pulling the plug on its popular Guitar Hero franchise, video games will continue.
