For many businesses, the decision to adopt sustainable technology is influenced by a number of decisions. Environmental responsibility is a major driver, as is corporate image.
But, as a recent Green IT Magazine article asserted, the main factor to going green is the company's bottom line.
“It is very difficult to make a company environmentally friendly,” Green IT writes. “In any business, it all comes down to profit, and most people don’t want to change the way they work or manufacture things because this could result in losses on the profit margins.”
However, Green IT asserts that companies can save money by going green. In addition to cutting down on energy bills by investing in an efficient lighting system, cloud-based software or a mercury-free
business projector, companies can also take advantage of federal tax credits and deductions.
A recent Forrester Research survey found that nearly 75 percent of respondents are purchasing products to make their infrastructures and data centers more energy efficient. Additionally, 70 percent of respondents said they are currently virtualizing servers to reduce energy consumption.
