Company CEOs may be finally coming around on green initiatives as new clean energy technologies allow businesses to reduce their long-term costs and strengthen their public image, according to a ZDNet report.
Business leaders that have introduced green products into their companies have overwhelmingly experienced profit growth, the report stated. The Economist Intelligence Unit found organizations that “rated their green efforts most highly over the past three years ‘saw annual average profit increases of 16 percent and share price growth of 45 percent,’” ZDnet relays. In comparison, businesses that ranked their clean energy strategies poorly reported growth of 7 percent and 12 percent, respectively.
Many organizations looking to introduce green products may invest in emerging technology, such as efficient lighting, an energy-saving computer or a sustainable
business projector.
The report states businesses can also benefit by introducing new green IT 2.0 projects like videoconferencing and energy management optimization, which can decrease a company’s overall spending - not just its IT budget.
Green products can be useful for companies looking to save money and become more ecofriendly, but the Times-Standard recently wrote businesses must address their needs before investing blindly. There are numerous sustainable technologies on the market; thus, organizations should consider whether an item is “necessary” and “efficient” before purchasing it, the report relayed.
