The Connecticut Business & Industry Association's fourth annual Sustainability and Connecticut Business Survey, released on Wednesday, suggested that the major obstacles inhibiting companies from implementing green practices are upfront costs and lack of knowledge.
The 391-person survey found that despite the two obstacles, nearly 75 percent of respondents have adopted sustainable business strategies, up from 47 percent in 2007. Sixty-four percent of those surveyed said their primary reason for going green was to reduce operating costs, though 57 percent cited environmental responsibility as the second-most important reason.
Many businesses have begun investing in green technology, such as energy-efficient computers, upgraded refrigeration and mercury-free HDMI projectors to become more eco-friendly and save on long-term expenses.
"It's encouraging to see that businesses are committing to sustainable green practices, even if it doesn't improve their bottom line," says Peter M. Gioia, vice president of CBIA.
Nearly 45 percent of all respondents said that adapting green practices has benefited their businesses and allowed them to form better relationships with clients.
Connecticut Governor Jodi Rell recently signed a bill requiring higher education institutions to publicize any training programs or services they provide in the green sector, the Hartford Courant relays. Under the new bill, universities will also have to publish a complete list of green technology courses and programs they offer as well as work with employers to properly prepare individuals for a future in green-related jobs.
