Several high-profile IPOs in both the U.S. and in foreign nations are the clearest sign yet of the growing corporate interest - and investment in - green technology, according to BusinessWeek.
Mark Scott and Alex Morales, writing for the publication, say that "these days, steady sales from proven technology are a must - something virtually all the companies looking to list now have." Scott and Morales cite the chief analyst of London's Low Carbon Investors as saying that green investment is becoming increasingly competitive.
The authors also cite the pending IPOs of European and Indian clean energy producers as some of the most important of 2010, but experts say that it's not just power generation that's in the process of being revolutionized: Consumer electronics, from smartphones and digital cameras to business projectors, are going green as well.
The appeal of green technology to today's businesses is two-fold: Green energy tends to be cheaper than that produced traditionally, and new electronics and other appliances tend to reduce the demand for power, further improving a company's bottom line.
